15+ YEARSOF EXPERIENCE
Branding · Marketing · Design
Hi, I'm
Carlos Jaramillo
I turn brand strategy into distinctive identities, high-impact campaigns, and experiences that earn attention, build recognition, and move audiences.
GLOBALBRANDS
Creative work for global names
MOVE YOUR CURSOR · THE PORTRAIT FOLLOWS
BRAND EXPERIENCE
Selected brands I've created with.
SELECTED WORK · 2009—2026
Ideas made visible.
Brand identities, campaigns, retail environments, and digital experiences created across sport, fashion, consumer products, events, and B2B.
NOW LEADING BRAND & MARKETING
Liga Mexicana del Pacífico
Creative direction for the 2025–26 season identity, national and international broadcast package, and the first brand concept for Serie del Caribe Jalisco 2026.
ABOUT / EXPERIENCE
Strategy in the mind.
Craft in the hands.
Carlos is a Guadalajara-based communication professional, brand leader, and graphic designer with experience spanning creative teams, press, photography, social media, B2B marketing, web, events, and production.
2024 — NOW
Liga Mexicana del Pacífico
Marketing & Brand Manager
Promoted from Graphic Designer to Brand Manager, then Marketing & Brand Manager. Leads a four-person creative team, the 2025–26 season identity, broadcast graphics, and the Serie del Caribe Jalisco 2026 brand concept.
2023 — NOW
Maxwell Productions
Graphic Designer & Marketing Specialist
B2B trade-show design, Brevo email campaigns, WordPress experiences, motion design, and social strategy across Expo Sport, Comvet, Zoo Market, Wellfit, and Petweekend.
2021 — 2022
DFESA
Head of Graphic Design & Marketing
Directed brand, print, web, social, photography, presentations, and product-launch work for DFESA and its allied companies, including XSomos and Hacienda Soñador.
2019 — 2020
INTERMODA
Communication Coordinator
Led internal and external communications, press operations, production partners, biannual brand campaigns, and a seven-person media team for Mexico’s fashion trade show.
EARLIER
Uniterra — General Assistant, Project Management · ADVENTA — Creative Strategic Promotions · Hispania Clothes — Graphic Designer
SUCCESS STORIES
Ideas that moved organizations forward.
Three complex challenges where communication, branding, and creative leadership produced measurable change.
01EVENTS / COMMUNICATIONStrategic communication for the reopening of Intermoda 73Crisis communication, public relations, and creative direction for the safe return and visibility of the event.VIEW CASE STUDY
02BROADCAST / DIGITALFrom traditional television to a global platformBranding, broadcast design, and digital marketing transformed a distribution challenge into an owned global platform.VIEW CASE STUDY
03BRANDING / SPORTSIntegral transformation of a leading Mexican baseball brandA complete identity system deployed across ten teams, stadiums, broadcast, digital platforms, and commercial partners.VIEW CASE STUDYEDUCATION
Communication, creativity, and business.
- B.A. Communication — Organizational Communication, Universidad Cuauhtémoc
- Seminar in Creative Advertising — Universidad Cuauhtémoc
- Adobe Premiere Pro Diploma — ITESO
- Marketing for Non-Marketers — Tecnológico de Monterrey
CAPABILITIES